Jump into the conversation with new questions and insights here in TSIA Exchange.
How do you apply market segmentation to customer success?
Effective market segmentation is the key to marketing, sales and pricing. The state of the art is to segment markets based on how customers get economic, emotional and community value.
How are people in customer success segmenting markets? How are they using those segmentations to inform customer success programs?
Are the market segmentations used for customer success the same as those used in other parts of the business?