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What's the ROI of your Platform Strategy?
The B2B tech community is investing heavily in platform strategies, recognizing the growth multiplier realized by those that have mastered it.
Wanted to this community to know that @Anne McClelland, VP Research and Advisory for XaaS Channel Optimization, and I will be exploring the business challenges associated with defining and executing effective platform strategies in a session called Partners Prefer Platforms: How is B2B Tech Leveraging Platforms for Accelerated Growth? at TSIA Interact on Thurs Oct 22. By the end of the session participants will identify the critical element for platform success and use the partner-optimized offer decision framework to build engaging XaaS platforms.
Whether you plan to attend the session or not, please do weigh-in to this short poll The Power of Platforms.
We look forward continuing the dialog on this business critical topic.