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XaaS Channel Optimization - Prioritizing Partners’ Economic Engines
What have been some successful strategies your organization has employed to design offers that are "channel first" and "partner first"? Specifically ones that included new partner economic value opportunities which ensured that your XaaS offerings are an excellent investment opportunity by these partners who could be rethinking their vendor partnering selections or their desire to resell that product offer?
Answers
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Considering the overall market condition due to the ongoing crises, marketing through social media has been the most feasible way for brands to connect with their customers. Offering a service that is capable of providing insights to customer chatter over the web, the demand has seen a up-trend. For partners, this is an opportunity to diversify and offer a service solution that adapts to this situation. Moreover, the simplicity of the solution with no investment from the partners end is a no risk-only gain opportunity.
Thanks,
Meldon
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