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Success turning Data into Insights that drives Sales?
Would you have a success you can share about converting raw customer data into insights to inform the work of your sales reps and CSMs to drive sales (renewal, expansion, etc.)?
I enjoyed participating in a very informative Business Challenge Accelerator last week at Interact, The Digital Renewal Experience co-led by @Jack Johnson of the TSIA and Rob Rosa of Extreme Networks. In our technology breakout, participants shared that aggregating data and turning it into actionable insights was a major challenge and they were hungry for success stories in overcoming this challenge.