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Who is responsible for documenting the value being delivered to the customer?

StevenForth Founding Partner | Expert ✭✭✭

The value innovation cycle proposes a cycle of

  1. Create Value
  2. Communicate Value
  3. Deliver Value
  4. Document Value
  5. Capture Value (this is where pricing comes in)
  6. Create Value

All this turning around a deep understanding of economic, emotional and community value for a customer.

Documenting value is of critical importance, especially in subscription models or repurchase models.

Who should be responsible for this value documentation work?


  • David Perrault
    David Perrault Founding Analyst | Expert ✭✭✭
    edited January 2021

    Fed by Services, Sales and Pre-sales and Product Management organisations, documenting value including the customer's journey towards getting Value can be owned by Marketing.