2022 Tech Economic Sentiments Survey
If you are looking for visibility on how the current economy is impacting the technology industry, this is the survey for you (less than 20min to complete): https://survey.tsia.com/s3/6917452

Who is responsible for documenting the value being delivered to the customer?

StevenForth Managing PartnerFounding Partner | Expert ✭✭✭

The value innovation cycle proposes a cycle of

  1. Create Value
  2. Communicate Value
  3. Deliver Value
  4. Document Value
  5. Capture Value (this is where pricing comes in)
  6. Create Value

All this turning around a deep understanding of economic, emotional and community value for a customer.

Documenting value is of critical importance, especially in subscription models or repurchase models.

Who should be responsible for this value documentation work?


  • David Perrault
    David Perrault VP Product Support and Customer Care Founding Analyst | Expert ✭✭✭
    edited January 2021

    Fed by Services, Sales and Pre-sales and Product Management organisations, documenting value including the customer's journey towards getting Value can be owned by Marketing.