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Who is responsible for documenting the value being delivered to the customer?
StevenForth
Founding Partner | Expert ✭✭✭
The value innovation cycle proposes a cycle of
- Create Value
- Communicate Value
- Deliver Value
- Document Value
- Capture Value (this is where pricing comes in)
- Create Value
All this turning around a deep understanding of economic, emotional and community value for a customer.
Documenting value is of critical importance, especially in subscription models or repurchase models.
Who should be responsible for this value documentation work?
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Answers
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Fed by Services, Sales and Pre-sales and Product Management organisations, documenting value including the customer's journey towards getting Value can be owned by Marketing.
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