If you are looking for visibility on how the current economy is impacting the technology industry, this is the survey for you (less than 20min to complete): https://survey.tsia.com/s3/6917452
Does selling outcomes (vs SKUs) give more pricing power?
We’ve been talking about taking out the complexity of doing business with our respective companies and doing that by selling outcomes instead of individual products and services. This helps our customers navigate this hyper-changing world. Does it give us more pricing power? Can we be transparent about the details of an offer without reverting back to cost+ pricing strategy?