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What are the most common buyer personas?

Any reference articles or documentation on this topic ?


  • LauraFay
    LauraFay VP & Managing Director, Research & Advisory Member | Guru ✭✭✭✭✭

    Hi @Suresh Kandeeban, Buyer personas are generally unique to each business and target market. There isn't a set most common buyer personas to choose from. A buyer persona tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company resolves or contributes to solving. Therefore buyer personas must be defined for each business with your knowledge of your target market, prospects and customers.