Does customer training increase software license contract value and renewals?

David Leaser · April 6

Looking for data that show customer training increases software license contract value, as well as increases renewals and decreases customer churn. Any recommendations for recent data?

Carlos Alves · April 10

Hi @David Leaser, great question!

TSIA's Education Services Members are able to access this recent poll results: https://www.tsia.com/resources/tsia-quick-poll-the-impact-of-training-on-product-subscription-renewal-rate

Any other thoughts, @Lawrence Kaye ?

David Leaser · April 10

Thanks! Looks like somewhere between 5 and 6% increase in product renewals for higher penetration accounts.

Lawrence Kaye · April 10

Thanks, @CarlosAlves - that's the resource I would recommend perusing first.

@David Leaser - feel free to open an inquiry if you want to discuss this further.

Does customer training increase software license contract value and renewals?

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