Are you maintaining Social Presence (e.g. Twitter, Facebook etc) for each of your business lines?

Alexander Ziegler
Alexander Ziegler Founding Member | Expert ✭✭✭

Are you maintaining Social Presence (e.g. Twitter, Facebook etc) for each of your business lines like Consulting, Support and Training? Or are you maintaining only 1 Social Account for all of them e.g. then running just one Twitter/Facebook account and calling it "Customer Success"? Or just "Support"? And why is this the case?

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  • Carlos Alves
    Carlos Alves TSIA Administrator, Moderator, Founding Member | admin

    We use social media for institutional publications and news. However I agree with @Steven Forth , that it's nicer when you produce or engage in conversations due to an article. Or else it is just ads: interaction is richer this way, but not necessarily bring in commercial opportunities. I think it is pretty worthy if you're trying to create footprint on a new tech, or product or area for your company.