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Marketing Automation in Renewals – 30 second member poll
As a speaker on marketing automation at our upcoming TSIA Interact, I’d like to hear your thoughts on using automated emails in your renewals program.
1) Do you currently use automated emails for communicating with your customers to help drive successful renewals? (Y/N)
2) If yes, what is the primary benefit you’ve seen? (increase in dollar renewal rate, saved time of reps in contacting customers, customer satisfaction, other)
3) Are your automated emails personalized to include details like a quote?