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Is Product Led Growth (PLG) just for SaaS Startups?

LauraFay
LauraFay VP & Managing Director, Research & AdvisoryMember | Guru ✭✭✭✭✭

The strategy can be applied in more places than you think.

FYI on the latest from TSIA on the topic.

Blog - What is Product Led Growth?

Report - Is Product Led Growth applicable to your business?

Report - Product Led Growth: Case Examples

On-demand Webinar - Product Led Growth: Myths & Realities

Real Time Results Short Poll - Product Led Growth (open through July 31, 2021)

Questions or comments?

Answers

  • DougCaviness
    DougCaviness VP, B2B Strategy & Partnerships Member | Scholar ✭✭
    edited August 15

    @LauraFay, I appreciate the thought leadership on PLG that you and Thomas Lah have been sharing. I recently saw the Cloud 100 report of OpenView Partners (link below). A couple of interesting things to highlight:

    1. 56% of Cloud 100 companies practice PLG.
    2. Examples of more established tech companies that transitioned to include PLG as important aspects of their go to market: Nutanix and Hubspot.

    https://www.forbes.com/cloud100/#69bee2475f94

  • LauraFay
    LauraFay VP & Managing Director, Research & Advisory Member | Guru ✭✭✭✭✭

    @DougCaviness thanks for sharing these resources.

    The technology is the only *scalable* differentiator and companies must harness it if they want to achieve scale.