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Who manages the service offer at your organization? -including Customer Success, Support, Consulting

We are a $1b revenue company with 4500+ employees. As we are building our own practice of the service offer management (including Customer Success, Support, and Consulting) I wonder how other organizations have built this capability. Who creates and manages the offering portfolio, who does the user research, and who manages the launch and services portfolio?

Thanks for sharing your views & experiences!