JaredRaftery · Director, XaaS Channel Optimization Research · | Enthusiast ✭

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  • Growth rates are a lagging indicator of company health. Channel-led growth, customer-led growth, and outcome-led growth attempt to clarify how the company is growing. Channel-led growth is a function of a company's go-to-market strategy (direct vs. indirect) and represents how much revenue growth is driven by channel…
  • @ThomasLah vendors face three three primary challenges with partner-led CS: (1) Lack of knowledge...partners are not clear on what vendors want them to do; (2) Lack of desire...partners are not motivated to invest resources in customer success; and (3) Lack of capability...partners do not have the skills and resources to…
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