Comments
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Hi @Suresh Kandeeban, Buyer personas are generally unique to each business and target market. There isn't a set most common buyer personas to choose from. A buyer persona tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company resolves or contributes to…
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You are right @CarlosAlves. Pricing models are often applied differently across industries and across products and services generally. Directionally we see the industry moving to outcome-aligned pricing model. Consumption models, by definition, are aligned to the customer outcome. There are many considerations to ensuring…
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Hi @OregonGS, with the product managment benchmark data reporting that in-app feedback is a majority practice, i am very interested to hear what the community has to share on their specific in-app survey practices.
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Thanks @CarlosAlves. @DarleneKelly and I are really looking forward to sharing the industry's first ever Product Management - Customer Success Operational Maturity Model. See you all there!
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Hi @DougCaviness Customer Advisory boards take on many forms across the industry. I can tell you that the product management community leverage them as one of many sources of input to their strategic and release specific roadmaps. In my most recent offer and pricing survey, 46% of PM teams report leveraging Custom Advisory…
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@DougCaviness thanks for sharing these resources. The technology is the only *scalable* differentiator and companies must harness it if they want to achieve scale.
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@DougCaviness - back to your very original questions "What is PLG Is PLG relevant to B2B?", here's a few recent TSIA resources that may be of interest. Blog - What is Product Led Growth? Report - Is product leg growth applicable to your business
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@DougCaviness FYI - there's an open poll through end of July on Product Led Growth. Check it out. instant results posted. https://survey.alchemer.com/s3/6410532/TSIA-Rapid-Research-Response-Product-Led-Growth
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Hi @Tommy Glicker . Great Question and one that many product teams grapple with. Thanks @Patrick Carmitchel for sharing your own roadmap capacity management methods. I conducted a survey on lifecycle management practice that addressed this very topic. We can see what the percentages are across the industry for each of the…
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Great conversation here @Ana Howes. Could not agree more that PM & ES should have a very collaborative handshake to ensure that all education related context is evolved together with the product user experience. In fact the education content may well be embedded as micro just in time learning, in which case it is be an…
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Love the results chart @Doug Caviness and agree generally with the sentiments expressed above @Steven Forth . Two years ago, i did a webinar on Product Led Growth Strategy: The Key to Unlocking XaaS Profitability which is still available on de-mand for those interested in this topic. Once we accept that PLG is a viable and…
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Hello @Allan Grohe . Companies in the industry are measuring several metrics that correlate diversity in their employee base with business results. In my opinion the process should start with baselining your employee demographics on gender and race across all levels - individual contributor, supervisor and c-level. If you…
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Looking g forward to the session with Karen, sharing frameworks and industry examples.
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@Brian Rudy and @Alexander Ziegler Great topic and one where the research is revealing and for which TSIA has prescriptive guidance. The cross org handshakes, related RACI, lifecycle management governance forums are a topic that TSIA's XaaS Product Management research practice actively addresses. For those that are…
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@Steven Forth, Thanks for sharing the learning on the importance of effective collaboration between the product and service side of the house when designing and monitoring the success of offers. It's a key interest area for me as a researcher, and I am looking forward to TSIA Interact session Product & Service Offer Design…
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Are you challenged with migrating your customer base from legacy on-prem offers to the consumption- based cloud solutions? If so, we'd love to see you at TSIA Interact on Wed Oct 21 where my colleague @Steve Frost and I will take on this meaty topic in a limited attendance interactive session, Migrating Your Customers to…
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@Steven Forth Good question. Effective segmentation framing is key to optimal fit of the offer to the target customer. That is, offer-market fit. When creating solutions, and expecting them to renew and grow, that offer-market fit is important to get right. It will increase the likelihood of customer value realization and…
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A variety of strategies and tactics that product can take to reduce CAC. These can vary product type/complexity and target segments. E-commerce can play a bringing down the cost of sale that require structuring the offer portfolio and related value propositions differently. @Denise Stokowski I have provided a few detailed…
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@Alexander Ziegler and @Steven Forth On the topic of the "demand to lower prices for all things digital", we are seeing more pricing pressures during this COVID era. Discounting prices in response is easy to do, but risky for the longer term, as it can erode the perception of value. Under these pressures, preserving price…
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@Denise Stokowski I believe you are referencing per user subscription pricing (unlimited access to set of features) vs. metered consumption?.... Assuming so, the most recent survey data on this shows that ~40% of companies are engaging in per user based pricing (a traditional license model hold over) and ~30% are offered…
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A focus of the webinar on Wednesday is noting the reactive offer & pricing actions during Spring 2020, and factoring those learnings for future value propositions.
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@Steven Forth Hubspot is one example i have teed up in the webinar. thanks for the additional reference.
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@Melanie Gallo Good to hear. Interesting on the renewal action. Love to hear about others are adding incentives to the renewal offer?
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@Melanie Gallo sounds like a great experiment. Do share the results you see from seeding the customer with the additional functionality.