- Laura Fay
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- Laura Fay is the vice president and managing director of offers research and advisory for TSIA. She also serves as TSIA’s vice president of XaaS product management research. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise technology industry via leadership roles in product management, general management, product development, and customer success.
Love the results chart @Doug Caviness and agree generally with the sentiments expressed above @Steven Forth . Two years ago, i did a webinar on Product Led Growth Strategy: The Key to Unlocking XaaS … (View Post)4
@Brian Rudy and @Alexander Ziegler Great topic and one where the research is revealing and for which TSIA has prescriptive guidance. The cross org handshakes, related RACI, lifecycle management gover… (View Post)1
The B2B tech community is investing heavily in platform strategies, recognizing the growth multiplier realized by those that have mastered it. Wanted to this community to know that @Anne McClelland, … (View Post)3
@Steven Forth Good question. Effective segmentation framing is key to optimal fit of the offer to the target customer. That is, offer-market fit. When creating solutions, and expecting them to renew … (View Post)1
@Denise Stokowski I believe you are referencing per user subscription pricing (unlimited access to set of features) vs. metered consumption?.... Assuming so, the most recent survey data on this shows… (View Post)1