Building a modern SaaS Content Strategy
I am looking to modernize my company’s approach to knowledge and information management. Today knowledge is aligned with many different departments: product documentation within Engineering, Knowledge Base within Support, Web & Community Content in Marketing, Training and Video in Product Management. I believe we should focus on building a single strategy to manage all information types, and resource the strategy with a Manager and Team. What are best practices for content management in a modern SaaS company? Where should this department align within the org structure, Support, PM or Engineering? Has anyone done anything like this before? I would love to hear about your experiences and reactions to modernizing knowledge management in this way.