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Has anyone on here read "Digital Hesitation" yet? Thoughts?
Heard JB and Thomas talking about "Digital Hesitation" on the TECHtonic podcast. Have you read it yet? What stood out to you?
Comments
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Loved the book! Finished reading it about 2 weeks ago and found myself constantly underlining and adding margin notes throughout.
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I did! The future is already here... what was said to be trends demand action now. Main insights to act upon:
1. Establish recurring revenue earnings, instead of transactions
2. Create a better digital experience for customers
3. Increase customer retention
4. Accelerate your capacity to increase market share
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To add to the list of @CarlosAlves, I would summarize as something like: product needs to be reimagined now as the sum total of customer experience; and customer experience needs to be intentionally designed and delivered to reduce the customer's friction in achieving their desired outcomes.
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