Heard JB and Thomas talking about "Digital Hesitation" on the TECHtonic podcast. Have you read it yet? What stood out to you?
Loved the book! Finished reading it about 2 weeks ago and found myself constantly underlining and adding margin notes throughout.
I did! The future is already here... what was said to be trends demand action now. Main insights to act upon:
1. Establish recurring revenue earnings, instead of transactions
2. Create a better digital experience for customers
3. Increase customer retention
4. Accelerate your capacity to increase market share
To add to the list of @CarlosAlves, I would summarize as something like: product needs to be reimagined now as the sum total of customer experience; and customer experience needs to be intentionally designed and delivered to reduce the customer's friction in achieving their desired outcomes.