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What are the attach rate standards for a Managed Services offering?

DivyaAgarwal
DivyaAgarwal Associate DirectorMember | Enthusiast ✭

One of our clients is building their Enterprise Managed Services Offering. They are trying to establish attach rate goals based on industry standards/ benchmarks. Would like to know from the community what is standard/ benchmark attach rate for new and existing customers for a Managed Services offering?

Best Answer

  • GeorgeHumphrey
    GeorgeHumphrey Vice President and Managing Director Member | Guru ✭✭✭✭✭
    edited July 11 Accepted Answer

    Hi Divya! Thanks so much for the GREAT question! When I was running offer and product management for managed services at a tech company I used to get the same question. This question is a key indicator of a pivot from “product-led” to “services-led”. While I don’t have a good answer for you from a metic prespective, I can tell you that the question has shifted to “what is the product attach rate to managed services”? The reason being is that once a customer is looking for a managed service, that is usually the key indicator that their business challenges are operational in nature, not technical. In other words, they’re not looking as much for great products as they are for scalable, resilient operations. Take a look at the blog I just wrote a couple of weeks ago:

    Let Edly and I know if you’d like a follow up conversation. Thanks!! G

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