Marketing Automation in Renewals – 30 second member poll

Doug Caviness
Doug Caviness VP, B2B Strategy & PartnershipsMember | Scholar ✭✭

As a speaker on marketing automation at our upcoming TSIA Interact, I’d like to hear your thoughts on using automated emails in your renewals program. 


1) Do you currently use automated emails for communicating with your customers to help drive successful renewals? (Y/N)


2) If yes, what is the primary benefit you’ve seen? (increase in dollar renewal rate, saved time of reps in contacting customers, customer satisfaction, other)


3) Are your automated emails personalized to include details like a quote?


Thank you!

Best Answers

  • Sheryl Verhelle
    Sheryl Verhelle VP, Infor Subscription Services Founding Member | Scholar ✭✭
    Accepted Answer

    Hi Doug -

    The only automated emails we're currently using for renewals is the initial ebilling from Finance. There are no automated emails from the renewal organization.

    Have a great day!

  • StevenForth
    StevenForth Managing Partner Founding Partner | Expert ✭✭✭
    Accepted Answer

    1) Do you currently use automated emails for communicating with your customers to help drive successful renewals? (Y/N)

    Y

    2) If yes, what is the primary benefit you’ve seen? (increase in dollar renewal rate, saved time of reps in contacting customers, customer satisfaction, other)

    This is complementing a manual process so at this point the impact is saving time and a more consistent process. Over time we hope we can make a repeatable process more effective but we are not there yet.

    3) Are your automated emails personalized to include details like a quote?

    Personalized with usage, value path and value data but not the quote.

Answers

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